Our Management Team

Don Dickason, CPC, CTS, Chief Executive Officer

Mr. Dickason has more than 33 years of business and Personnel Staffing experience in El Paso, Albuquerque and Las Cruces, New Mexico and the Southwest.  He is double-certified in employment law and has extensive experience and knowledge in all facets of the Personnel Services industry including the areas of employment and labor law, human resources management, hiring, termination, employee evaluations & counseling, EEO, ADA, INS, FMLA, COBRA laws, regulations and compliance, the development of customized administrator and employee handbooks and job descriptions, and affirmative action obligations.

Don is past President of the National Executive Council, a franchise advisory board for the International Headquarters of a well-known Staffing Company.  As a top 5 producing franchise for over 26 years, Don has been nationally recognized among his peers as being an industry leading trainer, a top producing Manager and an expert in directing successful staffing operations through sophisticated motivational and management techniques.  Don is author of numerous articles in staffing industry newsletters, and is a frequent speaker and trainer on employment law and staffing and personnel issues.

  • Certified Personnel Consultant (CPC) – National Association of Personnel Consultants, (NAPS)
  • Certified Professional Staffing Specialist (CTS) – American Staffing Association, (ASA)
  • Texas Association of Staffing Services
  • Temporary Insurance Services, Ltd. – Shareholder and Board member, underwriting committee member
  • National Association of Professional Employer Organizations (NAPEO)
  • Licensed Professional Employer Organization (PEO)
  • El Paso and Hispanic Chambers of Commerce
  • H.U.B. Certified
  • Certified Minority Business Enterprise
  • Risk Management Certified by the American Staffing Association






Martha I Dickason,  CTS,  President:

Ms. Dickason has more than 30 years of continuous experience in business management, with strong emphasis in Human Resources Management, staffing, recruiting, contract negotiations, and corporate administration.  Martha is certified in employment law as a Professional Staffing Specialist (CTS) through the American Staffing Association (ASA).

As President, founder and franchise Owner of a National franchised Staffing Company for 10 of her last 15 years, Martha was directly responsible for taking a start-up temporary service to over 1000 temporary employees in two years. Martha opened her second office, employing over 500 temporary field employees in June 1994, and opened her third office Las Cruces, New Mexico in February 2002.  In December 2000, Don and Martha purchased the (local franchises) from the corporate offices in Dallas and renamed the company to dmDickason Personnel Services.

Special recognitions include:

  • Voted “Best Staffing Company” – Reader’s Choice Awards, Las Cruces Sun News
  • Named 2006 convention Co-Chair for the Texas Association of Mexican-American Chambers of Commerce (TAMAC)
  • Recognized as one of top 15 fastest growing businesses in El Paso, 2005
  • Recognized by Hispanic Fortune 500 Business Magazine as one of top 500 largest Hispanic owned businesses in America, 2004, 2005, 2006 & 2007
  • Recognized by the Small Business Administration (SBA) as Business of the Year, 2005
  • Recognized as Business Woman of the Year by the Texas Hispanic Chamber of Commerce, 2004 
  • Chairperson – El Paso Hispanic Chamber of Commerce, 2005
  • Board of Directors – Wells Fargo Bank, 2005, 2006, 2007
  • 2004 YWCA Reach (Recognized Achievement) Award -Executive category


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